Brand & Activation Manager (m/f/d)

At PXG Pharma GmbH we are looking for a Brand & Activation Manager (m/f/d) at our headquarters in Mannheim. 

About the Role

As a Brand & Activation Manager, you will play a key role in bringing our Private label brands to life across all touchpoints. You will develop and implement brand activation strategies, lead fully integrated campaigns, and ensure a consistent and compelling brand presence across international markets. This role combines strategic brand building with strong operational execution and cross‑functional collaboration.

Your Tasks

  • Develop and implement holistic global brand activation strategies for central Private Label (PL) brands, defining their role and positioning within each category.
  • Lead the creation and execution of central 360° campaigns across all channels.
  • Manage and evolve the global PL brand portfolio, including guidelines and cross-channel consistency.
  • Oversee development, optimization, and content management of central brand websites (TYPO3).
  • Define and implement the global online and social media strategy.
  • Develop POS materials to strengthen brand visibility, shopper engagement, and conversion.
  • Monitor brand awareness, consideration, and commercial performance to drive improvements.
  • Support countries in building and evaluating brand activation plans using market and customer insights.
  • Provide best-practice tools, assets, and engagement materials to drive adoption of central brands.
  • Track consumer, market, and competitor trends to identify brand opportunities and future growth potential.
  • Collaborate closely with international teams to share assets, insights, and feedback for continuous improvement.

Your Profile

  • Degree in Marketing, Communications, Business, or related field.
  • 3–5 years of experience in brand marketing, campaign management, or activation—ideally in the FMCG, pharmaceutical, beauty or consumer health sector.
  • Strong understanding of brand strategy, visual identity, content creation, and integrated marketing communication.
  • Experience with TYPO3 CMS and strong affinity for digital platforms, online strategy, and social media.
  • Excellent communication skills, a proactive mindset, and a strong hands‑on mentality to execute efficiently.
  • Experience in working with creative agencies and managing complex projects across multiple stakeholders.
  • Strong analytical skills to interpret campaign performance and market insights.
  • Excellent communication skills, proactive mindset, and ability to work in a dynamic, international environment.
  • Willingness to travel internationally for market visits, workshops, campaign rollouts, and collaboration with country teams (approx. 10–20%).
  • Fluent in English (German is a plus).

Please apply online including your salary expectation and your earliest possible starting date. Your contact person is Florian Thome. We are looking forward to your application!

Ausgeschrieben am: 3/6/2026   -   Einzuziehen am: 3/20/2026

 

 

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