Web Analytics Specialist (m/f/d)

We are looking for an Web Analytics Specialist (m/f/d) in Prag, Czech Republic.

The Web Analytics Specialist is responsible for supporting website and app analytics implementation, ensuring accurate data collection and assisting with analytics-related requests across multiple countries as part of a central team. The role also supports the CRO activities with data-led insights to identify, prioritize and evaluate A/B testing opportunities.

The role focuses on tracking implementation, tag management, troubleshooting, standard reporting support and analytics enablement for the CRO experimentation roadmap.

Your Tasks

  • Own the end-to-end tracking infrastructure across websites and mobile apps (including Shopify)
  • Implement and maintain both client side and server-side tracking solutions using Google tag manager (GTM) and server-side setups (Stape, Google Cloud Platform)
  • Configure and optimize GA4 for both web and app tracking (including Firebase-based app analytics)
  • Set up and manage tracking for paid marketing channels including
    • Google ads (conversion tracking, enhanced conversions, remarketing)
    • Meta Pixel and conversion API
    • Other platforms (TikTok, etc.)
  • Ensure reliable and compliant data collection through proper Consent Management Platform (CMP) implementation (GDPR/ePrivacy)
  • Develop, automate and maintain dashboard and reports using Power BI and Looker Studio
  • Partner with the CRO specialist to analyze customer journeys, funnel performance and user behavior, translating insights into clear hypotheses and opportunities for A/B testing.
  • Support the prioritization and measurement of the CRO experimentation roadmap by assessing expected impact, defining test KPIs and success criteria, and analyzing test results to provide actionable recommendations.

Your Profile

  • 3+ years of experience in web/app analytics and digital tracking.
  • Strong hands-on experience with
    • Google analytics 4(GA4)
    • Google tag manager (Client side & Server-side)
    • App tracking implementations (Firebase, SDK based tracking, Shopify tracking implementations)
  • Experience with paid media tracking especially
    • Google ads (Conversion tracking)
    • Meta Pixel / Conversions API
  • Experience with Big Query and Google Cloud Platform (GCP) for data processing and storage
  • Server-side tracking (e.g. Stape, GCP -based setups)
  • Experience with Consent Management Platforms (CMPs) and GDPR-related data privacy requirements.
  • Experience with data visualization tools like Power BI and Looker Studio
  • Solid understanding of data Layers, events, conversions and tracking architecture
  • Understanding of HTML, JavaScript, cookies and browser tracking limitations (e.g. ITP)
  • Good understanding of CRO principles, including:
    • conversion funnels, hypothesis development, experimentation frameworks, A/B test design, KPI definition, interpretation of test results.
  • Ability to turn quantitative insights into practical testing recommendations and collaborate effectively with a dedicated CRO specialist, eCommerce teams and other stakeholders.

Please apply online including your salary expectation and your earliest possible starting date. Your contact person is Florian Thome. We are looking forward to your application!

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