Brand & Activation Manager (m/f/d)

PXG Pharma GmbH is a well-established, fast-growing healthcare business based in Germany. As one of Europe’s leading providers of premium private label healthcare products and licensed medicines, we offer a broad range of high-performance food supplements, medical devices, cosmetics, medicines, and personal care products. We are active in 25 countries and currently provide over 800 products across a number of premium brands – both our own and the private label brands of our customers.

At PXG Pharma GmbH we are looking for a Brand & Activation Manager (m/f/d) at our headquarters in Mannheim. 

About the Role

As a Brand & Activation Manager, you will play a key role in bringing our Private label brands to life across all touchpoints. You will develop and implement brand activation strategies, lead fully integrated campaigns, and ensure a consistent and compelling brand presence across international markets. This role combines strategic brand building with strong operational execution and cross‑functional collaboration.

Your Tasks

  • Develop and implement holistic global brand activation strategies for central Private Label (PL) brands, defining their role and positioning within each category.
  • Lead the creation and execution of central 360° campaigns across all channels.
  • Manage and evolve the global PL brand portfolio, including guidelines and cross-channel consistency.
  • Oversee development, optimization, and content management of central brand websites (TYPO3).
  • Define and implement the global online and social media strategy.
  • Develop POS materials to strengthen brand visibility, shopper engagement, and conversion.
  • Monitor brand awareness, consideration, and commercial performance to drive improvements.
  • Support countries in building and evaluating brand activation plans using market and customer insights.
  • Provide best-practice tools, assets, and engagement materials to drive adoption of central brands.
  • Track consumer, market, and competitor trends to identify brand opportunities and future growth potential.
  • Collaborate closely with international teams to share assets, insights, and feedback for continuous improvement.

Your Profile

  • Degree in Marketing, Communications, Business, or related field.
  • 3–5 years of experience in brand marketing, campaign management, or activation—ideally in the FMCG, pharmaceutical, beauty or consumer health sector.
  • Strong understanding of brand strategy, visual identity, content creation, and integrated marketing communication.
  • Experience with TYPO3 CMS and strong affinity for digital platforms, online strategy, and social media.
  • Excellent communication skills, a proactive mindset, and a strong hands‑on mentality to execute efficiently.
  • Experience in working with creative agencies and managing complex projects across multiple stakeholders.
  • Strong analytical skills to interpret campaign performance and market insights.
  • Excellent communication skills, proactive mindset, and ability to work in a dynamic, international environment.
  • Willingness to travel internationally for market visits, workshops, campaign rollouts, and collaboration with country teams (approx. 10–20%).
  • Fluent in English (German is a plus).

Our Benefits:

  • Future-proof: We are growing and expanding. We are the market leader and offer you a permanent employment contract, 13 monthly salaries, vacation pay as well as 30 days of vacation and much more. (job bike, company pension scheme, etc.)
  • Reconciliation of private and professional life: We offer mobile office and flexible working time models.
  • Career: We promote you! There are great opportunities within the PHOENIX Group.
  • Continuing education: We would love to - we are happy if you are eager to learn. The PHOENIX Learning World offers you an exclusive range of further training courses.
  • Team: This is how we work. We promote team cohesion through small and large events.

 

Please apply online including your salary expectation and your earliest possible starting date. Your contact person is Florian Thome. We are looking forward to your application!

 

Share with:

Apply